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Gala Casinos is poised to overhaul and expand its Fortune loyalty scheme and has appointed former Boots marketing manager Amy Corbett gala casinos oversee the launch. Despite the easing of some lockdown restrictions, consumers remain very wary about an economic recovery and are still proving reluctant to spend.
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Corbett, who takes the same role, will report to marketing director Andy Goram. Leave a comment Cancel reply You must be logged in to post a comment. Here is my take.
Close Sign in Email address Password Forgot your password? Latest from Marketing Week More. Gala says the Fortune loyalty scheme, which is running in casinos in cities including Glasgow and Nottingham, is the first of its kind and offers benefits gala casinos casino-goers based on their gaming frequency, food and beverage purchases and introduction of new members.
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Points can be redeemed against items from the Fortune gift catalogue as well as food and drink. At Boots Corbett worked on marketing the Boots advantage card and was responsible for recruiting more than 2. At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry.